A speech that is clearly delineated into sections with different subtopics will break up well into smaller pieces, too. That makes it easy to learn your process in digestible chunks suited to current attention spans.
Instead of making a single video that shows a long process, make a playlist that links pieces of the process for a coherent whole. Training in particular lends itself to this.
In fact, YouTube has seen fit to acknowledge these different lengths, especially those at the edges of the spectrum by offering viewers the chance to filter their video search by duration. ComScore reported that in January the duration of the average online content video was 4.4 minutes. Basically, it seems like short video still rules the day on YouTube, but that there is a range of lengths. The average video length was 4 minutes and 20 seconds. On an average day when we were drafting this post, we found that in the top ten most popular YouTube videos, the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds. Some YouTube statistics on best video length Practically speaking, this means that hour-long keynote speeches and training sessions from your annual conference are well within reach! If encoded properly, the videos will still look excellent even if not at the absolute highest quality resolution. When you first sign up with YouTube, your account will be limited to videos under 15 minutes, until the account has been “verified.” (To see how, read through to the end of the post.) Once “verified,” you can post any video that doesn’t exceed 20GB. What length plays well for YouTube videos these days? And how does the appropriate length differ for the different types of videos your organization may be considering putting online? What’s the best video length YouTube allows?
Yet the 30-minute long Kony 2012 video surprised us all by getting millions of views, and more and more people are becoming accustomed to streaming TV shows and full-length movies online. Online video has long been associated with short video (hence our company name, “MiniMatters”).